Thursday, March 19, 2009

Personal Branding

I have been reading so much about personal branding lately. Articles on it are everywhere; there is even a blog on it! While as a career coach/consultant and a professional I well understand the importance of developing a personal brand in this economy, my concern is that in trying to forge that "personal brand" in resume writing, we miss out on the importance of showing skills and abilities in all aspects of the career/job that we are targeting. Remember that employers want well-rounded employees first and foremost. Your resume should contain about 50-80 keywords, not 20 or 30. Make sure that you can truthfully "comment" on most of the items in the job description in front of you as you write. Then concern yourself about how you are unique, and how you can communicate bringing added value to the employer.

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